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New Change of National Day Small Long Holiday

2019/10/11 10:37:09
According to the data released by the Ministry of Culture and Tourism on Oct. 7, in 2019, 782 million domestic tourists were received during the seven-day eleven-day long vacation, an increase of 7.81% over the previous year, and 64.97 billion yuan in domestic tourism revenue, an increase of 8.47% over the previous year. Affected by such positive factors as scenic spot price reduction, high-speed free, cultural and tourism integration and strong supervision, tourist satisfaction and sense of access have steadily improved.
It is worth mentioning that many new changes have taken place in the tourism market this year, and these new changes have taken place quietly in the context of the new era of integration of culture and tourism. The era of literature and tourism has formally entered our lives, and the culture and tourism industry is undergoing tremendous changes. How should we deal with this?
Ticket reservation system has been introduced in many popular scenic spots this year. During the Eleventh National Day, a large number of popular scenic spots in China adopted ticket reservation system. The Forbidden City, Humble Administration Park, Lion Forest, Huangguoshu scenic spot, Dujiangyan, Emei Mountain, Qingcheng Mountain, Huanghe Tower and other well-known scenic spots have closed off-line ticket window. If tourists go to play during the National Day, they need to make reservations on the online platform, and the scenic spot will no longer provide tickets.
In August this year, the State Council issued a paper to promote the reduction of ticket prices in state-owned scenic spots. Before National Day, Shandong, Jiangxi, Hunan, Zhejiang, Qinghai and other places have implemented price reduction or preferential measures for scenic spots. Although ticket prices in some scenic spots have declined slightly, the tourism economy in some areas still relies heavily on ticket revenue.
Unlike a few years ago when long-term vacationers bought overseas, this year's vacation tourists paid more attention to relaxing and snapping up toilet covers, cold medicines, rice cookers and other commodities. The overseas tourist destinations favored by Chinese people are becoming more and more dispersed and diversified. Statistics from the Ministry of Culture and Tourism show that during the National Day period, except for traditional overseas tourist destinations such as New Matai, Japan and France, online bookings of tourism products in Czech, Austria, Hungary, Slovakia, Poland, Croatia, Malta, Cambodia and other minority destinations increased by more than two digits year on year.
According to the big data provided by Jingdong, during the "Eleventh" period this year, the top three tourist cities in China were Shanghai, Beijing and Chengdu. Kunming ranked the fastest, and the proportion of tourists to Xi'an increased the most.
According to Ctrip's data, the most popular domestic tourist cities were Lanzhou, Kunming, Beijing, Guilin, Lijiang, Zhangjiajie, Urumqi, Guiyang, Xiamen and Sanya. Among them, during the holidays, "self-driving tour" keyword search fever increased by 35%, Gansu, Qinghai, Xinjiang, Guizhou, Southern Anhui, Sichuan and Tibet and other places self-driving routes on the hot search list. Family tour and custom tour lead the new fashion.
Going out of health recreation has also become a new hotspot. Some Temple scenic spots, combined with their own characteristics, launched activities such as "National Day prayers" and "Zen health preservation" during the National Day holidays, which attracted many tourists. In addition, health care activities such as tasting health food and experiencing health care were introduced in star-rated hotels, farmhouse entertainment, health care places and leisure and entertainment places. Health-preserving catering and leisure health care have become new hot spots in festivals.
It is worth noting that this year, the local government's measures to improve tourism services have become a good means of tourism destination marketing objectively. Urban tourism is not only the competition of the number of scenic spots, but also the PK of the soft power of urban public services.
Some data show that the cruise passenger flow in China has been increasing rapidly for 10 consecutive years before 2017, with an average annual growth rate of about 50%; in 2017, the growth rate dropped sharply, only about 8%; in 2018, the number of cruise passengers and cruise passengers in China both declined, which is also the first decline in the number of inbound and outbound passengers in the domestic cruise market since 2006.
The rapid development of China's cruise industry in the past ten years is more like the cultivation period of the cruise market. Once the inflection point arrives, the market will react quickly and some clues can be seen from the popular routes. According to the analysis of the seven-day tourism data on the National Day, Chinese people prefer to choose luxury vessels on their trips. At present, some relatively old vessels on the market will gradually be eliminated from the market and replaced by brand-new luxury cruises.
New cruises can be designed to attract more tourists, as can new routes. In the trend of more and more diversified demand for tourism products, in order to better enhance the attractiveness of the market, the development of more innovative routes began to put on the agenda of many cruise companies.
Author:欧嫦

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